Pickleball is a social sport first. People care about where they are playing, who they are playing with, and which events their friends are joining. Group chats and social media can help a little, but they are not designed around pickleball events. They are noisy, unfiltered, and easy to ignore.

Main Court takes a different approach. It has a social feed that is completely focused on pickleball, and at the center of that feed is something very specific: event based posting. This connects posts to actual tournaments, socials, open plays, and matches so that every update has context and purpose.

At the same time, players, organizers, companies, and creators can still post regular content that is not tied to an event. That mix of event based posts and general posts is what makes the Main Court feed feel alive, relevant, and useful from day one.

Two Ways To Post On Main Court

On Main Court there are two main ways to share content.
1. Event based posts for confirmed players

Event based posting happens inside an event. Organizers and confirmed players can post before, during, or after a tournament, social, match, or open play.

Those posts are shown to everyone who is a confirmed player in that event, which means the conversation stays focused and relevant. Players can share updates, ask questions, celebrate wins, post photos, or thank organizers. It creates a small community inside each event where everyone is actually involved.

These event posts also appear in the feed of the person’s friends, so the activity does not stay locked inside the event. It spreads naturally through the network, which helps more people discover what is happening.

2. Regular posts not tied to an event

Main Court also supports posts that are not connected to a specific event. Players, brands, clubs, and creators can share content directly to the Main Court feed without linking it to a tournament or open play.

This is ideal for creators who want to share tips, gear talk, highlights, or pickleball stories. It is also useful for companies and clubs that want to stay in front of players with news, content, or promotions. Together, these two posting types give the app a social layer that feels like a real pickleball community rather than just another generic feed.

Event Based Posts That Main Court Generates For You

On top of what players and organizers post themselves, Main Court also creates helpful event based posts automatically. These posts are designed to help events grow, help players stay informed, and keep the feed full of action that actually matters.Here is how those automatic posts work.

Organizer created events that match you

If you are friends with an organizer in Main Court and they create a new tournament or social event, you will see an update when that event matches your age, gender, and skill level.

This is a powerful way for organizers to reach their own network without mass messages or extra work. It also gives players a clean way to discover events that are relevant to them instead of seeing every event everywhere.

One week and 48 hour registration reminders

As registration windows get closer to closing, Main Court steps in again. If an event is one week out or 48 hours out, and you still match the criteria, Main Court will generate a post in your feed letting you know that there is still time to register.

This only happens when there are still divisions open at your level and you are within about 50 miles of the event location. The result is a set of reminders that feel personal instead of spammy. Organizers get a late push for signups, and players get a clear heads up when time is almost up.

Open play posts when your friends join

Open play lives and dies on momentum. Many players decide where to go based on which friends are going. Main Court supports that naturally.

If you sign up for an open play session on Main Court, your friends will see a post in their feed that you are going. They do not have to dig for the schedule or ask around. They simply see that someone they know is committed, which makes it easier to join in.

This is one of the easiest ways for open plays to catch on inside the app, because it mirrors the way players already make decisions in real life.

Friend based signals for tournaments and socials

The same idea applies to tournaments and social events. When you join a tournament or a social event on Main Court, your friends receive an automatic post in their feed that shows you are going.

For many players, one of the first questions they ask when considering a tournament is who else is playing. These friend based posts answer that question without anyone having to ask. They create natural social proof and help events grow through real relationships instead of paid promotion alone.

Why Event Based Posting Feels Different From Other Platforms

Most social platforms focus on followers, likes, and general content. Main Court focuses on play. Almost every meaningful interaction in the app is tied to an event, a match, or a decision to show up and participate.

Event based posting turns the social feed into a direct reflection of what is happening on the court. Event posts from organizers and players build mini communities inside each tournament or open play. Automatic posts about registrations, reminders, and friend activity help those events gain energy and visibility.

At the same time, players, creators and companies can still post general content that keeps the feed entertaining, informative and interactive. Afterall, it’s the convos happening in oncourt that are the posts and convos happening in the app. The end result is a pickleball social app that feels active even when you are not on the court, and helpful the moment you want to be.

Bringing The Pickleball Community Closer

Event based posting does more than show information. It builds connection.

Players feel closer to their own local scene because they can see what is happening, where it is happening, and which friends are involved. Organizers feel supported because their events are not getting buried or lost. Creators and brands have a place where pickleball is the priority, not a side category.

Main Court gives the pickleball community a home where posts are tied to real events, real people, and real play. That is what brings the community closer.