For years, pickleball content creators have relied on platforms like Instagram and TikTok to share videos, tips, and highlights. Those platforms helped grow the sport, but they were never built for it. As pickleball continues to mature, creators are starting to think differently about where they post and who they are actually reaching. That shift is why more creators are posting on Main Court. Not because it replaces other platforms, but because it solves problems generic social media cannot.

The Limits of Generic Social Media for Pickleball Creators
Instagram and TikTok are powerful, but they are broad by design. When a creator posts pickleball content, it is shown to a mixed audience. Some viewers play. Many do not. Others scroll past without understanding the context. Algorithms prioritize trends and entertainment over sport specific value, which means instructional or educational pickleball content often gets buried.

There is another issue that often gets overlooked. A large portion of the pickleball community is not active on Instagram or TikTok at all. Many players do not post, do not scroll regularly, or avoid those platforms entirely. Creators who rely only on traditional social media are missing a meaningful segment of the pickleball audience.

A Pickleball First Audience Changes Everything
Main Court reaches a different audience. Everyone on the platform is there for pickleball. They play, organize, compete, or follow the sport closely. That changes the value of every view. Content is seen by people who already understand the game, which leads to more relevant engagement and stronger connection.

Just as important, Main Court allows creators to reach players they would never reach elsewhere. Many of these players are active inside the pickleball community but absent from traditional social platforms.

How Posting on Main Court Feels Different
Main Court is a pickleball first social feed. Content lives alongside tournaments, socials, matches, and open play. Instead of competing with unrelated posts, creator content becomes part of the pickleball conversation. Players are already in the mindset to learn, engage, and participate.

Built In Visibility for Partnered Creators
For creators that Main Court partners with, visibility goes even further. Partnered creators have their posts shared across the entire Main Court network. There is no need to build a follower count inside the app. From the start, their content reaches the full pickleball community.

Creator Badges and Profile Benefits
Partnered creators receive a creator badge on their profile, which signals credibility and trust within the community. They also have the option to add a link in their bio. Bio links are reserved for creators and companies that Main Court officially partners with, keeping the platform clean while giving approved accounts added value. In addition, when new brands enter the space, Main Court pairs current partnered creators with those new brands for UGC & giveaway content. 

Opportunities for Non Partnered Creators
Main Court also supports creators who are not formally partnered. Any creator can post content on the platform. If a post is valuable to the broader pickleball community, creators can use the Collab feature and request to collab with Main Court. When approved, it’s shared across the entire network. This allows creators to earn visibility based on quality rather than follower count.

Why Companies Are Active on Main Court
Companies are active on Main Court for the same reason creators are. The audience is real and engaged. Pickleball brands want access to players who actually play. Main Court creates an environment where creators and brands can discover each other naturally, and Main Court helps facilitate those relationships.

Community Over Vanity Metrics
Main Court prioritizes relevance and trust over follower counts. Creators build recognition by being part of the pickleball ecosystem, not by chasing trends. Over time, that creates stronger influence and more meaningful opportunities.

Where Pickleball Content Actually Belongs
Creators go where their audience is. As pickleball continues to grow, that audience is not limited to one platform. Main Court gives creators access to a pickleball only community, including players who are not active on Instagram or TikTok. For creators who care about reaching real players and being part of the sport they create for, Main Court is becoming an obvious place to post.